Premier Sales Agency Driven By Relationships

Established in 1966 and proudly continued by the second generation, NLA has blossomed into a leading multi-brand sales agency in the North American lifestyle, action sports, and outdoor realm. Our journey has been one of innovation, always staying ahead in the dynamic industry landscape. Yet, what truly fuels our success are the enduring relationships we’ve cultivated over 30 years with our retail partners. At the core of our business are these meaningful connections, made possible by the experience, professionalism, and unwavering dedication we offer to both our retailers and suppliers

• 1

  Brand Solution

  With the ever-changing landscape of global distribution, NLA is your solution for the Canadian marketplace. We have the ability and experience to work with various models of distribution on a national and regional level to meet your specific business needs.  Our industry knowledge and agency nimbleness allow us to accommodate a diverse variety of product categories.
  
  
• 2

  Brand Strategy

  Our primary focus for our brand’s development is targeted distribution and growth.  At NLA we pride ourselves in placing product in the right channels based on the intended audience of the brand. Our partnership approach enables us to strategize growth while ensuring longevity and maximum efficiency at every point of the process.
  
  
• 3

  Increasing Sales

  One of our biggest goals at NLA is to drive business for our brand partners.  We understand the success of the brands we represent is correlated to the quality of service we provide to our retailers.  By leveraging NLA’s diverse brand portfolio and seasoned relationships, we can bring new and existing brands to market quickly and effectively. 
  
  

• 4

  Dedicated Service

  To stay connected with our retail customers, we regularly do in-person visits throughout our territory.  This allows us to connect face to face, showcase new collections, provide in-depth product knowledge, and continually increase the strength of our relationships spanning over two decades. 

• 5

  Tradeshow Presence

  In order to increase brand exposure, service customers, and maintain relevance, NLA invests in attending numerous tradeshows across Canada and the United States annually. Some trade shows we currently attend include Magic, Project, Agenda, Outdoor Retailer, Knowshow, BCSRA, ASRA, Metro, Trends, and Midwest Buymart.
  
  

• 6

  Marketing

  It is essential to create brand awareness and product demand by implementing and executing marketing campaigns that communicate the brand’s message to the consumer.  At NLA, we understand this by providing valuable input and feedback to our brands. For merchandising, we are known for our high quality and engaging displays, as well as our attention to detail.