One of our biggest goals at NLA is to drive business for our brand partners. We understand the success of the brands we represent is correlated to the quality of service we provide to our retailers. By leveraging NLA’s diverse brand portfolio and seasoned relationships, we can bring new and existing brands to market quickly and effectively.
To stay connected with our retail customers, we regularly do in-person visits throughout our territory. This allows us to connect face to face, showcase new collections, provide in-depth product knowledge, and continually increase the strength of our relationships spanning over two decades.
In order to increase brand exposure, service customers, and maintain relevance, NLA invests in attending numerous tradeshows across Canada and the United States annually. Some trade shows we currently attend include Magic, Project, Agenda, Outdoor Retailer, Knowshow, BCSRA, ASRA, Metro, Trends, and Midwest Buymart.
It is essential to create brand awareness and product demand by implementing and executing marketing campaigns that communicate the brand’s message to the consumer. At NLA, we understand this by providing valuable input and feedback to our brands. For merchandising, we are known for our high quality and engaging displays, as well as our attention to detail.